Demystifying the PR spin cycle
The Advertising and PR fraternities have a long history of, at times, being highly creative with the truth. From clean coal to cigarettes that are ‘less harmful’; photoshop and instagram filters to...
View ArticleHow to tell your career story in an interview
Tell me a bit about you? Easy, right? We’ve all been asked this question before. In fact, you were probably in autopilot before your interviewer finished the question, or busy worrying about what curly...
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Design for transparency — it’s time!
As part of Firebrand Talent’s #digitalks event series, Tim Buesing, Group Design Director at Fjord, Design and Innovation from Accenture Interactive, recently spoke to audiences on the topic ‘Design...
View ArticleROI in PR: the challenges of meaningful measurement
It is no secret that the PR industry has historically been criticised for not providing tangible ways to measure ROI. However, with the rise of social and digital and an increasing number of tracking...
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The art of storytelling: 5 things you need to know
In the rush to become ‘Brand Storytellers’, we may have overlooked a significant ingredient. We’ve got lots of branding going on. And just as much ‘telling’ as we’ve ever had. (Remember that brief...
View Article6 ways to lead like a community manager
We know good leadership is human-centric and empathic. We understand that the best leaders and managers empower us, mobilise us and build a culture of inclusivity where we feel our work matters. But...
View ArticleEmployee experience (EX) is the new CX, but content is still key
Employee Experience (EX) is the practice of treating employees as though they were customers by providing a responsive, adaptable and fulfilling workplace. If done well, Employee Experience (EX) means...
View ArticleThe vital role PR plays in content marketing
The ‘land grab’ surrounding marketing communication services continues to hot up as agencies of all persuasions jockey for position around social media, content marketing, Facebook advertising, SEO and...
View ArticleHow to remain objective during client crises that challenge your personal values
When your client or organisation’s values differ significantly to your own, how do you meaningfully lead them in communicating their way out of a crisis? While extreme views are often the source of a...
View ArticleAre you a victim of fake news? Here’s what you can do about it
You’ve been conned. You believed that YouTube video you watched until someone burst your bubble and told you it was fake. Despite this, you still remember the video vividly. The wing ripped from the...
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